It’s stylish — and it won’t blow your budget.
Target, or Targé if you’re fancy, is launching a new plus-size line this February called Ava & Viv, which will feature stylish sportswear priced between $10 and $79.99. According to WWD, the line will cover sizes from 14W to 26W and X to 4X, with new designs every month.
This is not Target’s first foray into the plus-size market, but in the past, their selection has been limited to a few key pieces across their brands that they chose to extend into plus sizes, often leading to a disjointed and somewhat uninspiring collection. Ava & Viv, however, is designed exclusively for plus-size women by a dedicated in-house team focused on creating chic pieces that are in-step with the top fashion trends of the moment.
To this end, Target has enlisted the help of fashion bloggers Gabi Gregg, Chastity Garner, and Nicolette Mason to not only model in the lookbook for the new collection, but to consult on elements of design as well. According to Mason, the collection is meant for “a woman who wants to be seen, wants to be noticed, and wants to have fun with her clothes.”
More images from the 90-piece collection should be available later this week, but in the meantime, you can check out a behind-the scenes video of the lookbook shoot here: